Flour & Co. — Artisan Bakery E-Commerce Website (Kuala Lumpur)
A warm, editorial-style e-commerce website for Flour & Co., an artisan bakery in Kuala Lumpur, built to sell fresh daily bakes online and streamline custom cake orders. Features a full shop with breads, pastries and cookies, a guided custom cake builder, and pre-order/collection flows — deployed on Vercel for speed and reliability.
Client
Flour & Co.
Timeline
Live project
Built around a clear business goal
Flour & Co. is a small-batch artisan bakery in Kuala Lumpur known for slow-fermented sourdough, buttery viennoiserie, and hand-decorated celebration cakes. They needed more than a menu page — they needed a full online storefront that could showcase the day's fresh bakes, take custom cake orders with multiple size/flavour/finish options, and let regulars pre-order for easy collection. We built a shop structured around three core categories (Breads, Pastries & Viennoiserie, Cookies & Snacks), a dedicated custom cake builder flow, and a homepage that leads with mouth-watering imagery and same-day freshness cues — all optimised for local search around Kuala Lumpur bakery terms.
Project outcomes
- Launched a structured online shop (Breads, Pastries & Viennoiserie, Cookies & Snacks, Custom Cakes) that turns casual browsers into pre-orders.
- Simplified custom cake inquiries into a guided builder — customers choose size, crumb, filling and finish instead of emailing back and forth.
- Highlights daily freshness and small-batch craft ('Baked fresh, every morning') to reinforce the bakery's premium positioning.
- Built with full on-page SEO (meta titles, descriptions, Open Graph tags) targeting terms like 'artisan bread KL' and 'custom cakes Kuala Lumpur.'
- Includes WhatsApp click-to-order and clear collection hours, reducing friction between browsing and buying.
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